Training Overview

Most solo professionals answer the marketing question by looking forward. What should I try next, what is working for other people, which platform am I missing. This session has you look backward first, because your last ten clients already told you how to find ten more.

Recorded live in August 2026 with a small group of solo professionals, this hour walks through the exercise I use with my coaching clients. You’ll build your list of marketing activities, run every one through a two-question filter, name the gap that’s limiting you, and narrow to the two or three activities that get your attention for the next 90 days. Have paper for notes and your calendar nearby.

The last stretch is unscripted questions from the group, covering email that never stops, guesting on podcasts when your work is unusual, and competing against newer and cheaper.

By the end, you’ll have:
✅ Permission to release the activities that were producing nothing
✅ The gap that’s limiting your ability to bring in clients consistently, named out loud
✅ A recurring appointment on your calendar for each activity you kept
✅ One person and one offer to aim everything at for the next 90 days
✅ The two or three marketing activities that have actually produced clients for your business, chosen from your own evidence

This is the method the first phase of REV is built on. If you want support putting it into practice for a full twelve weeks, read about REV here.